Experience

As the founder of Whiz, I have consulted and brought to a successful completion web and mobile app development projects for leading companies in the finance, retail and media and communications industries. For more than ten years at this position, I have built a wealth of experience and solidified my professional skills in digital consulting and team management. With more than 400 projects on my portfolio, I want to share more about my work one some of the most notable ones.

Collaboration with First Investment Bank for the implementation of their digital strategy covering mobile and web solutions

A productive long-term partnership is what best describes the relationship between my company and First Investment Bank Bulgaria, Fibank, which is the largest with local capital in the country. We are working together on giving exceptional web and mobile services to the customers of Fibank and on incentives targeting their employees. Let me tell you more about our cooperation on major projects.

Development of an NFC payment functionality for the bank’s Android smartphone app

The project involved the Whiz team working together with the IT team of the bank and third parties for integrating digital card payment via NFC technology into the bank’s Android app. My primary role was to ensure effective collaboration for the development of the new functionality within the required time frame. I organised teams and monitored their performance so that we could follow the set plan and schedule exactly. I kept everyone on the same page and resolved creative disputes on several occasions. The result was mobile app designers and developers and hardware engineers working in perfect sync for creating the digital card application process, the manageable card settings and the actual payment method. We paid great attention to detail to guarantee top performance and the highest level of security for the new app functionality.

I managed meetings with the bank’s executive director and his associates throughout the entire project to coordinate the work progress. Giving regular status updates to the client guaranteed smooth communication and minimised stress levels. We launched the new Fibank mobile app’s functionality on the planned date and now the bank’s customers can make payments just by bringing their phone close to the POS terminal. I’m really proud to have been part of the team introducing contactless payment via Android smartphone to Bulgarian consumers.

Giving a complete makeover and new functionalities to First Investment Bank’s mobile application

To get a head start on this project, I led my team during the research and analysis stage. We created virtual personas combining the characteristics of the bank’s customers to determine what they really want from a native iOS and Android app for mobile banking. The brainstorming process was really constructive and we were ready to present our ideas to the bank. For this, I organised working groups between the two teams involved and created a strict agenda to be followed. This made the work extremely productive – the communication was smooth and everyone was highly enthusiastic.

After we set the project objectives, I developed the plan for its execution given the time available for this. I managed the teams by allocating clearly defined tasks and setting reasonable deadlines for their completion. When the conceptual design was ready, I summoned the working groups together again to confirm that the concept matched the client’s requirements. The design and development work progressed at the right pace with me giving guidance and resolving several issues here and there. One of the biggest challenges was the simplification of the process for making payments from a bank account and my team really did a fantastic job. Now the user can make this payment in less than a minute following five easy steps. The overall result was impeccable. The bank’s mobile app offers a detailed summary of all bank account and credit card transactions with colour graphics, an interactive map with branches and ATMs and a really easy way to make bank transfers.

Development of software for an incentive program of First Investment Bank and MasterCard

Upon the release of Debit MasterCard PayPass, the global payments company and the bank partnered with Whiz for creating and running a special incentive program designed to stimulate the sales of debit cards of this type at the branches of Fibank. My team was responsible for developing the software for the incentive and for its seamless integration with the bank’s internal system. During my initial meetings with the representatives of MasterCard and Fibank, I was highly focused and attentive and noted down even the smallest detail. This allowed me to create a perfect plan for the software’s development and to organise my team in the most effective way.

I communicated the goals of the project and the tasks to be completed clearly. I monitored the work and gave guidance to ensure that the programming process was highly productive. We created the software and integrated it with the bank’s internal system seamlessly while achieving the highest level of security. It had a full set of features for engaging the employees of the bank and for stimulating them to sell more MasterCard products. It also made the management of the incentive program easy.

Developing a digital strategy and leading my team to building a multi-platform website for the Mr.Bricolage retail chain in Bulgaria

The retail chain had already opened 11 stores in the country and wanted to present its products and offer customer services online. My role as a digital consultant was to help the management make strategic decisions regarding their online image and operations. For this, I studied the chain’s processes and identified the most effective alternative solutions available. I worked closely with the company’s managers for the development of their digital strategy. For this, my team and I did extensive research on the target market groups and competitors of Mr.Bricolage and came up with valuable data analysis. The strategic planning involved setting precise objectives for the company’s development in the digital sphere and creating a precise business model for meeting them. The main goal was to build a multi-platform website with a full product catalogue and a support centre for customers. The site had to have a custom CMS for managing the content and the services provided online.

As the leader of Whiz, I was heavily involved in the website development project. During the preparation stage, I organised discussion groups with members of my team and that of the client for perfecting the site’s conceptual design before we could get down to designing it and doing the programming. My role involved not only delegating work tasks to the project managers, but also contribution with creative ideas. We met the deadline for completing the website precisely. At this point, I had already planned the training necessary to operate the site’s CMS system for the Mr.Bricolage staff. I supervised the organisation and running of the course to ensure that the client’s team was fully prepared to start running the website. The end result was awesome. The Mr.Bricolage website offers excellent user experience and customers receive quick servicing while the staff’s productivity is high at all times.

Heading Samsonite Bulgaria’s e-Commerce website development
The global luggage brand had an existing online store for its customers in Bulgaria, but it was outdated and underperforming. They entrusted me and my team with the building of their new e-commerce website based on a detailed digital strategy for the development of the brand’s online retail operations. I worked in close cooperation with the management of Samsonite Bulgaria for devising the strategy which included a detailed business model and a comprehensive online marketing plan. Since the e-commerce platform was going to be in the centre of the brand’s online operations, its development required detailed planning. I worked closely with the project manager in charge for setting a clear time frame with milestones and supervised the planning and scheduling process.

I was involved in the research stage of the project contributing with my know-how and in-depth understanding of the client’s business. We conducted market and business analysis and produced a current state assessment which gave us the main directions for developing Samsonite Bulgaria’s online store. During the conceptual design creation stage, I established day-to-day communication with the client to discuss all features and functionalities of the future e-commerce website. Thanks to the productive coordination, we had everything ready to start building the platform right on schedule. Throughout the e-commerce website development stage, I supervised the work of my team. They built and put together a complete set of shopping functionalities, included a wide range of payment options, developed custom software for the management of the online store and integrated the platform with the company’s inventory management system. As a multitasker, I resolved disputes, helped the team to overcome obstacles and reported on the status of the project to the client following a specific schedule. The multiplatform e-commerce website of Samsonite Bulgaria was completed on time and is now successfully operating in line with the devised digital strategy.

Implementing the mobile strategy of NetInfo, the largest digital media company in Bulgaria, with a diverse set of projects

Building mobile apps for media websites
The company decided to partner with me and my team at Whiz given our previous experience in the field of mobile application development. The goal was to create an individual mobile app for each of their major media websites. We began with Vesti.bg for national and international news, Darik.bg for national and regional news, Gong.bg for sports news, Edna.bg for entertainment news and women’s interests and Sinoptik.bg, which provides up-to-date weather forecast. Each project had to be planned and carried out individually given the unique characteristics and target audience of every website.

Since mobile was a totally new field for the client, I planned the initial meetings to focus on the ways in which the company could exploit the potential of smartphones and tablets for its success and growth. I provided extensive consultation based on business and market data analysis to assist the media’s management with making the best decisions regarding their mobile presence. The strategy that we came up with was to develop native Android and iOS apps for each website. For each project, I planned the work of my team and the communication with the client. One of my major goals was to inspire my designers and developers to think out of the box and come up with the most innovative ideas for presenting the news on mobile and creating a truly engaging user experience. We developed a unique UX design with outstanding functionalities for each application. Working on the projects was more than rewarding for each and every one of us. There were a few challenges along the way, but I managed to deal with them quickly and we met the deadline precisely. My team and I are more than happy with the results that we have achieved – the Vesti.bg, Dariknews.bg, Gong.bg, Edna.bg and Sinoptik mobile apps are all leaders in their categories on Google Play.

Creating the real-time multiplayer trivia game Quiz on sports topics for Gong.bg

As a sports news website, Gong.bg offers up-to-date, diverse and interactive content, but they needed something even more entertaining for engaging users. When I presented my idea for a real-time multiplayer trivia game dedicated to sports to the website’s team, they were thrilled. My job was to deliver the ready software product and I got down to work immediately. The game had to be optimised for mobile so that everyone would be able to play it on Gong.bg regardless of the connected device they were using. I planned and supervised the work of my team and established solid communication with the client. I personally organised multiple brainstorming sessions after the stage of preliminary research and analysis to stimulate the creative process. We came up with a unique way to make the trivia game more dynamic and captivating – the players would get engaged in battled with one another with the one gaining more points winning. My goal was bigger, however. I wanted to make Quiz a powerful marketing tool and for this, we integrated a range of ad options for target marketing available to businesses.

I led my team with great inspiration giving the developers and designers artistic freedom while ensuring that the each of the tasks and stages was completed timely. This approach for the development of the online trivia game paid off. Quiz become more than engaging with its intuitive interface, the opportunity to invite and challenge friends and the fun achievement badges. We launched it successfully and now it works as an effective marketing channel for Gong.bg and the companies that advertise on it.

Leading my team to building the online store of ATG, a major lighting retailer in Bulgaria

The company wanted to establish a competitive position online after having opened retail stores in the three largest cities in Bulgaria and chose Whiz for the development of their e-commerce website. I conducted very fruitful meetings with the client at the initial stage of the project and got to know their business quite well. These factors helped me to create a well-rounded digital strategy with precise objectives and methods for reaching them for the retailer’s operations online. I headed the planning of the project for the multi-platform e-commerce website’s development.

As a perfectionist, I supervised the work of my team closely and gave explanations and directions timely whenever they were needed. There were several obstacles along the way, but I did everything necessary to overcome them. We gave the ATG online store clutter-free and utterly elegant design with card elements and multiple practical features such as product comparison and wish list creation. To maximise sales, we created a function which shows a message when a product is out of stock, but can still be ordered online. Along with developing a custom content management system, our team did a great job with the two-side integration of the company’s inventory program with the online store. I’m really happy that we provided ATG with a truly innovative platform for e-commerce.

Developing NEWS APPS – A native app building platform, designed especially for news media

One of my core goals is to help businesses take advantage of innovation and capture the latest trends to become highly competitive. The rise of mobile technology inspired me for the development of a one-of-a-kind online platform enabling news media of all types and sizes to get their own native applications for Android and iOS using an affordable subscription plan. This was my original idea and I naturally became the driving force behind the project. NEWS APPS is a totally new venture for my company and my work covers all aspects of management from leading the writing of the business plan and the marketing plan to managing the mobile app developers and designers so that they can create flawlessly working software with multiple valuable features. I’m constantly communicating with my team to share new ideas.

Using my experience in digital consulting and detailed market research and analysis, I created a sound business model for NEWS APPS, which is designed to target national, local and specialised news media globally. Our team perfected the software to give every future customer a reliable mobile application with high-quality video and graphic content, personalisation features, social integration, analytics, a complete system for marketing and monetisation and, of course, dependable performance. Support provided directly by us is included in each package. I am happy that Whiz is able to give news media native mobile apps tailored to their needs and budget.

I look forward to using my know-how, professional insight and creative flair for the realisation of new exciting web, e-commerce, mobile app and software development projects. If you have an idea and are searching for an experienced digital consultant, contact me.