Since 2007, I have successfully led my designers and developers at Whiz to completing more than 400 web, e-commerce, mobile application and software development projects for businesses. I take great pride in the fact that the majority of these companies continue to use my digital consulting services and to rely on me, Philip Philipov, and my team for reaching their ever higher digital goals. View a selection of the remarkable solutions that we have built for our clients.

Samsonite Bulgaria – E-Commerce Website
Modernising the Online Store of Samsonite Bulgaria with Responsive Design and Integrating New Payment Methods
We gave the Bulgarian e-commerce website of the world’s biggest luggage brand a complete makeover covering not only the user interface and the shopping functionalities, but also the management system. Now customers enjoy equally good performance on mobile devices and desktop computers including product comparison, creating a wishlist, having an online chat with a sales expert and tracking their orders. We integrated a diverse range of payment options from debit and credit cards to online payment platforms. The online store’s custom management system, which our team created, allows for fast order and enquiry processing and comes with detailed analytics and a data exporting functionality.
Find out how we set the Samsonite Bulgaria e-commerce website on the road to success

Mr.Bricolage Bulgaria – A Website Offering Unique Brand Experience Online
Building a Multi-Platform Website with a Product Catalogue, Support Centre and Custom CMS for the Mr.Bricolage Retail Chain for Home and Garden Products
The goal of this project was to position the brand on the web and maximise its interaction with customers online using a complete digital strategy. For creating the website, we used responsive design and organised the hundreds of thousands of products sold by the chain in a catalogue with categories and subcategories. Customers can take advantage of features such as quick product view, product comparison and personal profile creation. For running the website, we built a custom CMS with multiple functionalities and access levels for the Mr.Bricolage staff. We also provided training for its use.
Take a closer look at our meticulous work and the achieved results

MasterCard and First Investment Bank – Web Software for Stimulating Sales
Creating Software for the SurPrize Incentive of MasterCard and Fibank to Work within the Internal System of the Bank
To stimulate the sales of the new Debit MasterCard PayPass card, the payments company and the bank hired me and my team for the development of a special software program targeting the Fibank staff. The program, which we integrated seamlessly into the internal system of the bank, included a quiz that would help participants in the incentive to learn more about the new financial product and a ranking chart letting everyone see their score based on the number of sales made. To make the experience more entertaining, we gave users the option to choose a funny face as an avatar. We also “hid” the prize using a puzzle that participants could play with to guess what they could win. The admin panel that we created made changing the content, adding prizes and tracking the sales at each of the bank’s branches easy.
Discover how we developed this effectively working software for boosting sales

Piquadro Bulgaria – E-Commerce Website
Building an Elegant Online Store with a Custom Admin Panel and an Email Marketing System for the Italian Luxury Brand in Bulgaria
My team and I helped the brand for luxury business and travel bags to position itself in the local market with a digital strategy tailored to its needs. In the core of the strategy was the development of a multi-platform e-commerce website. We created a hip card design and lots of practical features such as product filtering and comparison, an online chat and an intuitive shopping cart. The checkout process is simple and quick. Buyers can choose from four different types of payment methods. The custom admin panel makes order processing and responding to enquiries easy for Piquadro’s staff. They can also add new products and categories quickly and conveniently. The email marketing system has a template and test sending. It works impeccably for targeting customers and building brand loyalty.
Find out how we created this online store which is a paradise for luxury shoppers

Bet365, Bulgaria – Online Fan Education Platform
Our Team Developed the Academy 365 Website for Football Education Based on Video Lectures with Reliable Video Streaming Software
The company wanted to engage football fans by creating a new online education platform with video lectures called Academy 365 and we were chosen to realise the project. In addition to giving the website a highly aesthetic design, we created a reliable system for video streaming with direct conversion of videos from desktop to web format. Users could create their own profile using a photo taken with their web camera, leave comments, participate in online chats and take tests, for which we built a reliable scoring algorithm. The administrator panel worked excellently for managing everything that took place on the website.
Get the details on how we built the perfect hub for online football education

First Investment Bank – Mobile Banking Application
Revamping the Bank’s Mobile App for Android and iOS and Adding New Functionalities to It
Our job was to make all services offered via the app more intuitive and convenient to use. For making the tracking of bank account and credit card transactions and balances easy, we created special colour diagrams. One of our biggest achievements was the optimisation of the process for making payments via the app. Now users have to complete just five quick steps to transfer money from their account. The app also features an interactive map with the branches and ATMs of the bank.
Read the full story of how we created a truly sophisticated mobile banking app

Sinoptik.bg – Mobile Weather Application
My Team and I Developed the Sinoptik Weather App for Android and iOS – Number 1 in Its Category on Google Play for Bulgaria
We built a native mobile app with elegant design and dependable performance for Sinoptik.bg, the leading weather forecast website in Bulgaria, part of Net Info.BG AD. It provides accurate current, 24-hour and 10-day weather forecast for over 80,000 cities around the globe. The app allows the user to create a list of favourite locations and get the weather forecast for them without performing a search. There is also a special section for the ski resorts in Bulgaria providing full details on the weather, snow cover, ski tracks and facilities.
Get the full details on what we did to make the Sinoptik weather app a hit

Gong.bg Quiz – Multiplayer Trivia Game
Creating Quiz, a Real-Time Multiplayer Trivia Game on Sports Topics, for Gong.bg, the Leading Sports News Website in Bulgaria
The website’s management wanted to provide more entertainment opportunities for engaging users and chose our idea for developing a multiplayer trivia game with questions on sports. In Quiz the goal of each participant is to gain as many points as possible by engaging in battles (duels) with other players. Each one-on-one battle involves answering ten questions. To make the game even more engaging, we created original achievement badges, included social network sharing buttons and gave players the opportunity to invite their friends to play. Along with making Quiz fun for users, we integrated a comprehensive set of ad features to turn the game into a profit-generating marketing channel for Gong.bg.
Discover how we created this addictive multiplayer trivia game

Dariknews.bg – Mobile News App
Our Team Developed a Native Mobile App for Dariknews.bg, a Top Website for National and Regional News
As part of our partnership with the Net Info.BG AD media company, we developed the Dariknews.bg app for Android and iOS. It delivers the latest news instantly to the smartphones and tablets of users and offers video content and photo galleries. Notable features include voice search and personalised content based on the user’s location. The news app comes with push notifications, performance analytics and an integrated ad system.
Find out how we brought news even closer to smartphone and tablet users

Edna.bg – Entertainment News Mobile App
Building a Mobile App for Edna.bg, a Popular Website for Showbiz News and Women’s Interests
Our goal was to make the native mobile app for iOS and Android even more exciting than the website. For this, we built it to provide graphic and video content of exceptional quality from galleries with the latest fashion trends to videos for preparing delicious recipes. Users can also check their horoscope and use interactive features like drawing a Tarot card of the day. We integrated Google Tag Manager for reliable analytics and the SmartAdServer platform for monetisation.
Learn the details of the app’s creation to find out why women love it

Vesti.bg – News App for Smartphones and Tablets
Development of the Mobile Application of Vesti.bg, the Biggest and Most Popular News Website in Bulgaria
With the building of the native Vesti.bg app for Android and iOS, we opened a new and unique channel for communication and marketing for the media company. Users enjoy a beautiful interface with intuitive navigation and high-quality written, video and graphic content with one-button access to related articles and options for social sharing. By giving the app push notifications and a functionality for user localisation, we helped for increasing the level of engagement even more. The system for banner ads gives the application a reliable revenue source.
Learn how we developed this news app to be the favourite of numerous mobile users

First Investment Bank – Digital Card Payment Functionality for Android Application
Developing an NFC-Based Functionality Enabling Payments with a Digital Card for the Android Mobile App of the Bank
The management of First Investment Bank, the largest bank with Bulgarian capital in the country, partnered with us for giving their customers the opportunity to make contactless payments via their smartphones. We built an Android mobile app functionality for creating, managing and paying with digital cards linked to the user’s bank accounts. The payment process is based on NFC technology and involves solely bringing the smartphone close to the POS terminal and confirming the transaction with the touch of a button. Users can make up to 10 contactless payments in offline mode.
Discover how we introduced contactless payments via smartphone in Bulgaria

Zora – E-Commerce Website for Appliances and Electronics
Our Team Built a Modern Online Store with Custom CMS for Zora, One of the Largest Retail Chains for Appliances and Electronics in Bulgaria
One of our major goals was to make online shopping a truly wonderful experience for customers. We achieved this with a well-organised product catalogue having multiple filtering options and with features such as product comparison and wishlist. The quick product view option saves time while the video content gives shoppers a clear idea of what they can expect from a particular appliance. The online chat with a sales assistant makes you feel as if you are in a traditional store. We integrated multiple payment methods and the option for buying products on credit (really useful for big ticket items). The custom CMS, which our team built, automates the majority of tasks involved in order processing and makes keeping the product catalogue up to date extremely easy.
Get more details on how we built this truly outstanding e-commerce website

Katarzyna – Company Website
Creating an Exquisite Website for Katarzyna Presenting the Winery and Its Products in a Captivating Way
As an internationally renowned brand, Katarzyna needed a fascinating website and our team built it to impress. We created sections for the company’s estate, wines, club and latest news with large and beautiful images. Our designers set a luxurious background and picked special fonts and colours for giving users a truly unique and mesmerising experience.
Read more about what we did to make this website grab the hearts of visitors.

Gong.bg – Sports News Mobile App
Developing a Mobile Application with Video Content for Gong.bg, the Leading Sports News Website in Bulgaria – The App’s Now the Most Favourite of Fans
The website needed the native mobile app for iOS and Android to offer a multitude of exciting features for sports fans from following games and other events in real time to watching videos with interviews. We also added voice search, social sharing and a special button showing related content to make user experience truly exceptional. The app has integrated analytics and push notifications for achieving ever higher user engagement and a system for delivering ad banners – the perfect tool for monetisation.
Learn about the work put into this app development project and the fabulous result.

ATG – Modern E-Commerce Website for Lighting Products
Building a Multi-platform Online Store for ATG, a Leading Lighting Retailer in Bulgaria
The company wanted to take advantage of the rise of online shopping and chose me and my team at Whiz for the development of their e-commerce website. The first step of the project involved creating a complete digital strategy with focus on marketing to help ATG position itself competitively on the web. With responsive design, the online store is a great place for shopping online on any connected device. We made product comparison super intuitive. Shoppers can chat online with a sales assistant to get expert advice. There are notifications informing the customer that it is possible to place an order for a product even if it is currently out of stock. We created a custom management system, which makes adding and changing products and categories easy. With it, it is very quick for the ATG staff to process orders. We also integrated the e-commerce platform with the inventory management software of the company, allowing changes to be made and viewed on both ends.
Get more details on how we built this modern e-commerce platform.

If you want to receive digital consultation and to have a custom website, mobile app, online store or software built for you, contact me.