Increasing Customer Engagement with a Mobile App: How Does It Work?

The sales made through mobile apps in the UK account for a third of all retail spending made via mobile devices. This is just one piece of data showing how important the applications are for doing business in the digital world. Now you can engage consumers even more effectively to increase your sales with the help of your company’s mobile app. Let me take you through the features, tools and methods necessary for this.

Unique Functionalities
The main purpose of having a mobile app for your business is to use secure yet another distribution and/or marketing channel. It should build up on your website. That is why it has to offer an even richer user experience. This can be easily achieved with a native application which is designed to take advantage of the functionalities of smartphones and tablets.
For example, users can get the opportunity to make voice searches to find content, products and services more easily and quickly. If you are in fashion retail or another business for which images sell, you can have the app integrated with the camera of the smart device enabling users to share photos or to see how they look with different garments and accessories. The sky is the limit.

Attractive and Valuable Content
While some app users are ready to convert and become your customers, others simply want to gather information in a pleasant way. Target all of these segments by offering high-quality content via your mobile app. Having written content, images and video will enable you to engage the largest possible number of users.
How do you make content valuable? Use demographics and data on user behaviour and preferences to give customers what they want, be it entertaining content, practical advice related to your products and services or both. As long as your app has integrated analytics, you will receive accurate consumer data in real time and have all the tools necessary for analysing it and optimising your content and overall marketing strategy.

Easy Social Media Sharing
You know that the social media are among the most effective digital marketing channels. Around 33% of businesses in the UK generate significant lead and sales volume via them, according to a recent survey. Then why don’t you integrate your mobile app with the social media? Enabling users to share content with just one click of a button will increase your brand’s exposure without additional investment on your part. This is how you can engage new consumers interested in your products and services and in your application too.

Target Marketing
A well-built mobile up must come with a system for push notifications. These are among the most valuable tools for target marketing which you can use in the digital world, even though they have been around for a fairly short time. These notifications are automatically generated on the mobile device even if the user isn’t engaged with the app at the moment. They are useful not only for making people open your app, but for distributing powerful marketing messages. You can make announcements about new products and send promotional offers. The key to success is to segment the audience and to target them with the right message at the right time. Use your app’s analytics to help you with this.

Count on me and my team to give you a mobile app equipped with everything necessary for consumer engagement.

Planning on getting a mobile app for your business? Contact me to share your vision.

Why Your Business Needs a Digital Strategy

Establishing your brand’s website and social network presence is not the end of your online marketing effort, it’s only the beginning. How do you plan to proceed from this point on? Most businesses choose to run promotional ad campaigns when they have a new offering and to send email newsletter to people who have signed up for this. Do you think that this is effective or efficient? It’s neither. For exploiting all marketing opportunities which the web has to offer, you will need a complete digital strategy with clearly set goals and methods for achieving them. Let me explain why this is important in greater detail.

Effective Target Marketing
Let’s say you are making great SEO effort and it is paying off in the form of higher traffic. Has this resulted in higher conversion? If not, your on-page marketing doesn’t work. Maybe you are not targeting the right people or you lack re-marketing. What if your sales increase during an ad campaign, but drop sharply afterwards? This means that you have missed the chance to win loyal customers.

With a digital strategy, you will not experience these and similar pitfalls. In the core of the strategy sits your target audience. It will be clearly defined after thorough research on my part as a digital consultant. The strategy will feature all the right instruments for targeting prospects from search engine and email marketing to social media engagement and ads. With detailed analytics, we will be able to evaluate the effectiveness of each instrument and make improvements where needed.

Engagement and Loyalty
Individual marketing efforts have short-term effect and you most certainly know this from experience. With a complete digital strategy, you will not only be able to attract customers and to increase your sales in the short term. You will enjoy strong performance and steady growth in the long term because you will have customers who have a connection with your brand and who form an expanding loyal customer base.

Cost Efficiency
Do you know what ROI you are getting from your digital marketing effort? Around 53% of the businesses in the UK don’t, according to Smart Insights’ report for 2015. If you cannot measure what return you receive from each pound spent, you are most probably losing money. One of the key advantages of a digital strategy is that it will have accurate data for measuring performance. You will have a clear idea of how you spend your money and what monetary and non-monetary benefits like brand loyalty you are getting in return.

Long-Term Success
A digital strategy allows you to establish strong marketing fundamentals which will keep producing results over time without extra spending. Once you engage a large number of customers via your Facebook page, for instance, you will no longer need a large investment to maintain their interest. This will give you the opportunity to invest more in innovative tools for marketing. This is how the big players manage to stay competitive in the long term. You can be among them too.

Did you know that only 55% of organisations in the UK had a digital strategy in 2015? If you want to gain a leadership position in your industry, now is the time to get one.


Count on me and my team to build and implement a digital strategy for you. Email me or call my office and ask for Philip Philipov.