With more than half of Google searches in the UK being made via smartphones and tablets and mobile sales experiencing double-digit growth, it becomes essential for businesses of all types and sizes to have their own mobile app. The big question is how to go about this project. You will need a clear strategy and a precise plan for action. As a mobile app consultant with solid experience, let me tell you more about the preparation and the development process.
Native Is Fundamental
What’s all the hype about native mobile apps? It’s true that they require a greater investment compared to their hybrid counterparts, but they have several major advantages. This is because they are developed in the native language of the platform which they are for, be it Android or iOS. This gives them direct access to the mobile device’s hardware for seamless interaction. All graphic features including multimedia are flawless. Easy navigation, attractive and functional interface and fast and hassle-free performance are other major benefits. Simply put, if you want to engage your customers and to have effective marketing, you need to go native.
Features and Functionalities
These are the factors which planning is primarily focused on. The first step of the process is to outline your goals clearly. What do you want to achieve with the mobile app for your business? The more specific you are about your marketing objectives, the better. The app can be a fantastic tool for engagement-based programs and building loyalty as well as for product promotion.
The next question to ask is: what should your app give to your customers? The age, gender, interests and habits of your target audience will help you find the answer. The user interaction patterns on your website are also helpful. When my team and I work on building a mobile app for a business, we research and analyse the behaviour of the target audience and their expectations in detail. The research on competitors enables us to come up with features and functionalities that will make your app stand out.
Once the plan for action is in place, our job is to create a prototype for structuring the app’s content and interface. The development of the beta version is followed by strict quality control for perfecting every feature. This is how we create the final version, which is ready for publishing.
Launch and Marketing
The mobile app’s promotion is also something that you need to plan in advance. In order to use it as a powerful marketing tool and for delivering better services to your customers, you have to ensure that they will have it on their smartphones and tablets in the first place. My team will create an attractive icon and provide a set of graphics for capturing the interest of mobile users.
It pays off to develop a complete strategy for promoting your app with the use of all fundamental digital marketing tools. Optimising the application’s presentation for app store searches, creating special blog articles and social network posts about it and creating buttons which take visitors to your website to the app’s page in the store are among the fundamental and most effective ways to grab the attention of your target audience.
Since mobile competition is rising quickly and mobile app building isn’t an overnight project, it’s time for you to take action.
Want a native mobile app for your business? Share your vision with me. I’m available on Facebook, Skype, WhatsApp and Viber. Email me or call my office at Whiz and ask to speak to Philip Philipov.