The main focus on mobile apps is usually the generation of money outside the physical locations of stores. The ability of mobile apps to enhance brick and mortar businesses, is often overlooked in both revenues and the operations. Here are some ways that mobile apps are effective in-store.
The Ability to Check inventory in Real-Time
If an app has inventory search functions, this can help employees create more efficiency in their store as well as help customers. A customer for example, can check the availability of products in real-time and pull up the closest location where they can get the product. They can even arrange to pickup the product in the store.
Employees can use this function to improve the overall customer experience. They can use real-time inventory data so floor employees can check to see if products are in stock for customers. This can be done quickly and a product can be ordered for the customer if it’s out of stock.
A Self-Service Advisor
Many customers prefer the self-service model. They can use their device as a customer representative. While inventory check ups can be done by a store employee, the customer can use an app to find products in the store, get product promotions, and deals as well as more information.
Any store can use an app to provide in-store service by allowing customers to search for product information, make fast purchases, and locate items within stores directly from an app on their mobile device.
Improve Customer Service
Mobile apps allow employees to serve customers better, especially ones that ant to interact with a representative. One useful feature is a customer alert system. This feature will allow for both an employee-facing side and a customer side which will improve the shopping experience and th efficiency of employees.
Customers don’t have to wait for a representative, they can ask for assistance in a store kiosk or via their app. An employee gets a notification on their device when a customer is located in the store so assistance can be offered quickly.
Wishlist Building and Barcode Scanning
Retail Touchpoints said in a webinar that learning about products in store, is a goal for shoppers. By offering barcodes on a mobile app, you help customers find additional information about products. This also allows customers to add products to a wishlist.
Customer service can be enhanced with barcodes and wishlists and there’s no need for additional staff. It makes it easier to provide service for customers, especially in large stores. The scanning feature allows customers to find product information and then add items to a wishlist before they checkout without the need for assistance by a store associate.
M-commerce has been a focus for retail mobile apps, but the opportunity to impact the in-store operations and customer experience in-store a largely untapped market. Mobile apps can help to empower employees and provide a better experience for shoppers. This creates more revenue opportunities for stores and lowers costs for retailers.