Each year, retail apps continue to grow and change your shopping experience. For many customers worldwide, these apps are a critical part of the overall shopping experience. Many retailers are creating apps which improve the shopping experience for the customer and appeal to their needs. For example, they are creating rewards points, adding product browsing, transaction ability, and providing suggestions for the buyer. Since customers have new shopping habits because of mobile devices, these retail apps enhance their shopping experience.
It’s the shopping experience which is driving the use of these apps. One study showed that 88% of people are using retail apps to help them when shopping. Shoppers are looking for easy ways to make a purchase and retail apps are helping them make important purchasing decisions. The apps are easy to use, personalized, and improve brand loyalty towards the company.
Retail Apps Are Easy to Use
Most shoppers have access to mobile shopping. In today’s world we have access to shopping at the tips of our fingers. We can browse, recommend products or services to others or make a purchase whenever we want. Most retail apps have payment methods so you can pay right within the app itself. Retail apps eliminate a lot of the headaches that are associated with regular shopping.
Retail Apps Offer Personalization
Retail apps are also personalized towards each shopper that uses the app so they have a customized shopping experience. Some companies integrate loyalty programs as well as special discounts into their apps. Examples of this include Starbucks, Shoppers Drugmart, and many others. personalization options include loyalty programs, push notifications, and the integration of coupon offers which target the needs of the user.
One study showed that 51% of those that use mobile apps, use them in the actual store to help them make purchasing decisions. Buyers have access to additional information when they use mobile apps which helps them when buying. The customer can check ratings, save money with discounts, and compare products or services to find the best one for their needs. the customer is now more engaged in the shopping experience than ever before thanks to advancements in digital shopping.
Better Retailer-Shopper Experience
Shoppers are looking for tools that provide them with more engagement and convenience when they shop. A shopper is more likely to return if they have a positive shopping experience in a store. Retailers now acknowledge what shoppers are looking for and are expanding into the digital world to meet the needs of the shopper through their mobile apps. With mobile apps, the retailer can connect with shoppers so the buyer has more options and convenience when they shop at a store. Retail apps help to build long-term customer retailer relations and brand loyalty.
Many shoppers are now focusing their shopping experience on companies that use mobile apps and moving away from those that do not. Mobile apps that are easy to use for customers and offer convenience, are the ones that add value during the shopping experience for buyers.