You are constantly told that your business needs a mobile app to gain and keep customers and stay competitive, but how do you actually achieve this? How can you develop an application that will prove to be a profitable tool for your business? Let’s take a look at what you should focus on when creating user experience for ensuring high engagement and returns on investment.
App Doesn’t Equal Website
One of the biggest mistakes which businesses make is to think about a mobile app as an alternative to or a continuation of their website. What is the point of having both if they offer pretty much the same features, experience and value in general? Before you make any plans for app development, you should first get a clear idea of how this new tool is different from your website.
The typical business website is primarily about presenting the company and its products and communicating with customers. It is easy for anyone to visit it and use it regardless of their relationship with your company. A mobile app, on the other hand, is more than just a source of information. In order to deserve a permanent place on the smartphones and tablets of users, it has to offer more. The reality is that people perceive applications as personalised tools that help them in their daily lives. For this, you need to give them value by providing the following:
- Solving a problem – Think about the goals which your customers want to achieve with buying your products and help them get even more in an even faster way. If you sell sports equipment, for instance, your app could offer personalised training plans with gym session reminders, calorie calculator and more. This is just a simple example, but mobile has lots of potential for adding value to practically all kinds of products.
- Enhancing the customer’s experience with the brand – This is where you can win big time and really stand out among competitors. You can make it easier for customers to find you and to reach you with features like a map and a store locator. You can offer faster servicing to mobile app users both online and at your store. It is also possible to provide unique services like the creation of personalised wish lists for special occasions.
- Unique offerings – This is all about giving your customers an incentive to download your mobile app. You can reward them for this by giving them special offers first plus some exclusive bargains too. You can also run entire loyalty programs solely via your app.
Taking Advantage of Mobile Technology
The unique features which smartphones and tablets offer aren’t simply “cool”, but can be invaluable for businesses, especially when it comes to marketing and sales. Localisation, for example, allows you to target your mobile app users given where they are, the time of day and their proximity to your physical location. Another one of the coolest trends is digitalising your loyalty cards and gift cards and integrating them with apps enabling payment via NFC. The sky’s the limit, literally.
What kind of mobile app do you need for your business? Contact me to receive professional consultation.