Just five years ago, a business website was perfectly sufficient for a company to carry out its marketing strategy over the internet and to generate more leads and boost its sales. Now, if you are not on mobile devices, you may not even get found by a large number of consumers, who are actually looking for your product or service. According to Deloitte, 76% of adults in Britain have a smartphone and these gadgets are used for much more than making calls. Now is the time for businesses to take advantage of the mobile revolution.
With responsive design, the website of your business can offer the same kind of user experience on smartphones, tablets, laptops and PCs. You will be able to sell products directly via mobile devices or have your brick-and-mortar business more easily found through integration with map applications. With just one tap on your phone number, the user will be able to call you via their phone. A mobile app, on the other hand, gives you constant presence on the mobile devices of your customers. You can exploit this for more effective marketing through push notifications. It is also possible for the app to collect valuable marketing data.
Going mobile will make it much easier for you to carry out promotional campaigns and to achieve better results with them, especially using the most popular channels at present – the social networks. According to the “Digital, Social and Mobile 2015 Report” of the We Are Social agency, 32 million people in the UK access their social media accounts via their mobile devices.
Huge Market Potential
Consumers are actively using their mobile devices to find products and retailers and to make purchases. Statistical data from comScore shows that 31.7% of smartphone users in the United Kingdom rely on their devices to locate shops while 29.3% purchase goods and services via them. Over 23% of all users use their mobile to compare product prices and features. These factors establish mobile applications and websites as powerful marketing tools.
Mobile sales continue to grow. In Q4 of 2014, 40% of all online sales in the UK were completed via smartphones and tablets, according to research of IMRG and Capgemini. This is 3% higher compared to the same quarter of 2014.
By 2024, the annual spending via mobile devices will reach £53.6 billion, according to Barclays. The value of all sales influenced by a mobile channel is predicted to reach £112 billion. They will make up nearly half of all retail sales made in the country.
What is the competition doing? Businesses focus on solidifying and diversifying their presence on mobile devices. In a survey conducted by Econsultancy among 1,412 companies in the UK, 58% of respondents said that they had employed responsive website design as part of optimising for mobile devices. Another 49% shared that they have employed mobile applications. The competition for the minds and hearts of consumers is moving towards the mobile field and it is paramount for companies to act quickly.
If you want to gain larger exposure, to be more competitive and to get higher returns from your marketing efforts, mobile is the answer. My role as a digital consultant is to provide assistance with the development of a complete strategy for achieving top results.