It is easy to understand this concept even if you don’t have special technical knowledge. The idea behind responsive design is to make the website usable across all connected devices. It responds to the environment created by the hardware to make viewing and interaction comfortable, pleasant and productive.
Simply put, the website is equally easy to view and to use on desktop computers, laptops, smartphones and tablets. What value can it bring to a business? Let me answer this question from the point of view of an experienced web development consultant.
With global mobile web traffic already surpassing desktop traffic, it has become perfectly clear that there is no way back – mobile is here to stay. If businesses want to keep up with the trends and stay competitive, their website has to be optimised for mobile. It is possible to have a mobile website in addition to your existing one. This option typically requires a smaller initial investment. However, it is not cost-efficient as you will have to invest in the search engine optimisation, marketing, maintenance and future development of two different platforms. Furthermore, content duplication issues may occur and you can be severely penalised for this by Google.
With responsive website design, you will be able to focus your effort and investment on a single platform. You can expect higher return since the platform will continue to work effectively for all of your marketing and other business purposes in the long term.
Since April 2015, Google has been giving priority to websites which are optimised for mobile devices. This means that responsive website design has now become fundamental for SEO and digital marketing in general. If you want your optimisation efforts from content creation to link building to pay off, you will need to have a website which is equally functional on all mobile devices. With higher search engine rankings, your website will have more qualified leads and this will help for increasing the rate of conversion.
Eventually, it all boils down to sales and revenue and responsive design can help to improve both. There are several reasons for this. Firstly, mobile is becoming an ever more important channel for generating information and social sharing. With a website optimised for smartphones and tablets, you and your products and services will get found more easily and quickly not only via the search engines, but via the social networks too.
Around half of all online shoppers use multiple devices to make a transaction. For instance, they may find a cool product on their tablet and then buy it later on via their desktop computer. Additionally, one in four e-commerce sales is now made via a smartphone. These statistics come to prove that responsive design is necessary not only for gaining new customers, but for keeping existing ones.
As mentioned in the beginning, the core purpose of this design is to improve user experience. When the user enjoys satisfactory experience, the chance of sale increases by two thirds. You will not have to worry about missing to capture a prospect customer because your website is difficult to navigate with gestures or slow to load on mobile devices.
Become even more competitive with responsive design for your business website.
You already have a vision for your business’s responsive website? Share it with me.
Just five years ago, a business website was perfectly sufficient for a company to carry out its marketing strategy over the internet and to generate more leads and boost its sales. Now, if you are not on mobile devices, you may not even get found by a large number of consumers, who are actually looking for your product or service. According to Deloitte, 76% of adults in Britain have a smartphone and these gadgets are used for much more than making calls. Now is the time for businesses to take advantage of the mobile revolution.
With responsive design, the website of your business can offer the same kind of user experience on smartphones, tablets, laptops and PCs. You will be able to sell products directly via mobile devices or have your brick-and-mortar business more easily found through integration with map applications. With just one tap on your phone number, the user will be able to call you via their phone. A mobile app, on the other hand, gives you constant presence on the mobile devices of your customers. You can exploit this for more effective marketing through push notifications. It is also possible for the app to collect valuable marketing data.
Going mobile will make it much easier for you to carry out promotional campaigns and to achieve better results with them, especially using the most popular channels at present – the social networks. According to the “Digital, Social and Mobile 2015 Report” of the We Are Social agency, 32 million people in the UK access their social media accounts via their mobile devices.
Huge Market Potential
Consumers are actively using their mobile devices to find products and retailers and to make purchases. Statistical data from comScore shows that 31.7% of smartphone users in the United Kingdom rely on their devices to locate shops while 29.3% purchase goods and services via them. Over 23% of all users use their mobile to compare product prices and features. These factors establish mobile applications and websites as powerful marketing tools.
Mobile sales continue to grow. In Q4 of 2014, 40% of all online sales in the UK were completed via smartphones and tablets, according to research of IMRG and Capgemini. This is 3% higher compared to the same quarter of 2014.
By 2024, the annual spending via mobile devices will reach £53.6 billion, according to Barclays. The value of all sales influenced by a mobile channel is predicted to reach £112 billion. They will make up nearly half of all retail sales made in the country.
What is the competition doing? Businesses focus on solidifying and diversifying their presence on mobile devices. In a survey conducted by Econsultancy among 1,412 companies in the UK, 58% of respondents said that they had employed responsive website design as part of optimising for mobile devices. Another 49% shared that they have employed mobile applications. The competition for the minds and hearts of consumers is moving towards the mobile field and it is paramount for companies to act quickly.
If you want to gain larger exposure, to be more competitive and to get higher returns from your marketing efforts, mobile is the answer. My role as a digital consultant is to provide assistance with the development of a complete strategy for achieving top results.
If you are ready to go mobile, get in touch. You can send me an email or call my office at Whiz and seek Philip Philipov.