What makes a business website loved by users and profitable for its owner?
Many people assume that the secret lies with the appearance of the website while others believe that it has to do with its ease of use. Both are true to an extent, but the reality is that a website is successful only when it is based on a strategy for reaching precise business goals and achieving the highest level of user and customer satisfaction. Let me take you through the process of creating the blueprint for the future website and a plan for its development. As a digital consultant, I always explain to managers what I do together with my team of web developers.
Each business website has one major purpose: to attract consumers using the internet and to turn them into customers. This makes it a marketing project as well as a technical one. For this reason, preliminary market research is paramount. This research is detailed and focuses on consumer behaviour and preferences and on the strategies, actions and achievement of competitors. Data is collected and carefully analysed. This analysis makes it possible for the new website to be positioned in the most effective way to attract consumers and to stand out from the competition.
The market analysis serves as the basis for creating the concept for the new website. This concept is developed in great detail with the use of mind mapping techniques and software especially designed for the purpose. The result is the website wireframe. This is the screen blueprint of every page. Every section is designed with the needs of the users in mind. Its position is carefully chosen to achieve clear logical flow and high aesthetic appeal. Both technical skills and creativity are used for developing perfect website functionality – easy navigation and orientation, compatibility with all browsers, responsive web design and fast loading. The concept is focused on achieving the best possible user experience. It is presented with the use of a prototype. All specifics are precisely defined.
The blueprints and prototype include not only visual and functional representation of the ideas of the team of web designers and developers. They feature thorough description of every component. This makes it even easier for the customer to get a clear idea of what their website will be like. The software-generated blueprint allows for modifications to be made easily and quickly. This gives us maximum flexibility and allows for higher productive efficiency.
Detailed Content Planning
Once the design and functionality concept is determined, the content of the website is planned in great detail. Simply put, the elements are filled with specific content. There are several major requirements for good website content. It has to attract the user’s attention. It must bring valuable information. It has to be easy to find and to use. It is our job to ensure that these requirements will be met.
The final step involves the setup of a schedule for the execution of the website project. Throughout the whole process there is constant communication between me and the client. As a consultant, I am always available to answer questions. The exchange of ideas and opinions is of immense importance for achieving the best end result.