The Scope of the Digital Consultant’s Work

Why do companies hire a digital consultant? The simple answer is that digital marketing and e-commerce have become so well-developed and advanced that a single person or even a team may not be sufficient to manage them. While a small local business may not have the right specialist for the job, a large company may be lagging behind competitors because their specialised department hasn’t been quick enough to catch up with the latest trends. The professional will help you get on the right track and achieve your goals. Here I will share with you how this works based on my personal experience as a digital consultant.

Key Roles
A business of any size, level and industry can take advantage of digital consultancy to improve its performance regardless of how long it has been present on the web. If you have just founded a new company or you have been using outdated and ineffective online marketing methods, you can get a head start or restart with a complete digital strategy. It will have clearly set business goals and precisely defined time frame, schedule and budget. It is my primary objective to tailor it to the specific needs of the business given its own characteristics, the marketing conditions, which it operates in, and its target audience.

Solving problems is another major role of the consultant. Most companies can clearly identify the nature of the problem related to their online performance, but cannot find the cause and come up with a solution. If you experience a drop in your online sales, for example, my role will be to pinpoint the weak points in your marketing, search engine optimisation and e-commerce website performance, to name the main areas. The next step involves determining the most effective and cost-efficient solution.
Very often, companies prefer to outsource specific projects like ones for website and mobile app development. In such cases, the role of the consultant can range from setting criteria and a process for hiring a developer to outlining a development strategy. As a consultant who has a team of developers and designers, I can execute the strategy as well.

Level of Client Involvement
Will the consultant present the ready strategy, solution or project plant directly or work together with members of the company’s team to create it? As the company or department manager, you decide how much involvement you and your team will have in the process. The bare minimum is for the consultant to have access to data and other useful materials and to establish reliable communication with the person in charge. Close cooperation usually brings the best results. This is what my personal experience has shown.

Effective Communication
No matter what the level of involvement of the client is in the actual work on the project, the two parties should be on the same page at all times. It is paramount for the digital consultant to keep the client up-to-date on the development of the project and to inform the company about any changes which have to be made. Similarly, if there are shifts in the business’s plans, the professional should know about them as soon as possible.

Managers are not supposed to be digital specialists, but they have the opportunity to hire the help which they need and to negotiate the most favourable terms when doing so.

If you are looking to hire an experienced digital consultant call me or send me an email or a message. When you contact my office at Whiz, seek Philip Philipov.

The Road to Website Project Success

What makes a business website loved by users and profitable for its owner?

Many people assume that the secret lies with the appearance of the website while others believe that it has to do with its ease of use. Both are true to an extent, but the reality is that a website is successful only when it is based on a strategy for reaching precise business goals and achieving the highest level of user and customer satisfaction. Let me take you through the process of creating the blueprint for the future website and a plan for its development. As a digital consultant, I always explain to managers what I do together with my team of web developers.

Market Research
Each business website has one major purpose: to attract consumers using the internet and to turn them into customers. This makes it a marketing project as well as a technical one. For this reason, preliminary market research is paramount. This research is detailed and focuses on consumer behaviour and preferences and on the strategies, actions and achievement of competitors. Data is collected and carefully analysed. This analysis makes it possible for the new website to be positioned in the most effective way to attract consumers and to stand out from the competition.

Concept Development
The market analysis serves as the basis for creating the concept for the new website. This concept is developed in great detail with the use of mind mapping techniques and software especially designed for the purpose. The result is the website wireframe. This is the screen blueprint of every page. Every section is designed with the needs of the users in mind. Its position is carefully chosen to achieve clear logical flow and high aesthetic appeal. Both technical skills and creativity are used for developing perfect website functionality – easy navigation and orientation, compatibility with all browsers, responsive web design and fast loading. The concept is focused on achieving the best possible user experience. It is presented with the use of a prototype. All specifics are precisely defined.

The blueprints and prototype include not only visual and functional representation of the ideas of the team of web designers and developers. They feature thorough description of every component. This makes it even easier for the customer to get a clear idea of what their website will be like. The software-generated blueprint allows for modifications to be made easily and quickly. This gives us maximum flexibility and allows for higher productive efficiency.

Detailed Content Planning
Once the design and functionality concept is determined, the content of the website is planned in great detail. Simply put, the elements are filled with specific content. There are several major requirements for good website content. It has to attract the user’s attention. It must bring valuable information. It has to be easy to find and to use. It is our job to ensure that these requirements will be met.

The final step involves the setup of a schedule for the execution of the website project. Throughout the whole process there is constant communication between me and the client. As a consultant, I am always available to answer questions. The exchange of ideas and opinions is of immense importance for achieving the best end result.

If you have a website project in mind, let’s discuss it. If you call my office at Whiz, just ask the person to speak to Philip Philipov. I’ll be more than happy to hear from you.