The Scope of the Digital Consultant’s Work

Why do companies hire a digital consultant? The simple answer is that digital marketing and e-commerce have become so well-developed and advanced that a single person or even a team may not be sufficient to manage them. While a small local business may not have the right specialist for the job, a large company may be lagging behind competitors because their specialised department hasn’t been quick enough to catch up with the latest trends. The professional will help you get on the right track and achieve your goals. Here I will share with you how this works based on my personal experience as a digital consultant.

Key Roles
A business of any size, level and industry can take advantage of digital consultancy to improve its performance regardless of how long it has been present on the web. If you have just founded a new company or you have been using outdated and ineffective online marketing methods, you can get a head start or restart with a complete digital strategy. It will have clearly set business goals and precisely defined time frame, schedule and budget. It is my primary objective to tailor it to the specific needs of the business given its own characteristics, the marketing conditions, which it operates in, and its target audience.

Solving problems is another major role of the consultant. Most companies can clearly identify the nature of the problem related to their online performance, but cannot find the cause and come up with a solution. If you experience a drop in your online sales, for example, my role will be to pinpoint the weak points in your marketing, search engine optimisation and e-commerce website performance, to name the main areas. The next step involves determining the most effective and cost-efficient solution.
Very often, companies prefer to outsource specific projects like ones for website and mobile app development. In such cases, the role of the consultant can range from setting criteria and a process for hiring a developer to outlining a development strategy. As a consultant who has a team of developers and designers, I can execute the strategy as well.

Level of Client Involvement
Will the consultant present the ready strategy, solution or project plant directly or work together with members of the company’s team to create it? As the company or department manager, you decide how much involvement you and your team will have in the process. The bare minimum is for the consultant to have access to data and other useful materials and to establish reliable communication with the person in charge. Close cooperation usually brings the best results. This is what my personal experience has shown.

Effective Communication
No matter what the level of involvement of the client is in the actual work on the project, the two parties should be on the same page at all times. It is paramount for the digital consultant to keep the client up-to-date on the development of the project and to inform the company about any changes which have to be made. Similarly, if there are shifts in the business’s plans, the professional should know about them as soon as possible.

Managers are not supposed to be digital specialists, but they have the opportunity to hire the help which they need and to negotiate the most favourable terms when doing so.

If you are looking to hire an experienced digital consultant call me or send me an email or a message. When you contact my office at Whiz, seek Philip Philipov.

5 Key Advantages of a Mobile App for Your Business

Just a decade ago many companies, and especially small, medium-sized and local businesses, need convincing about the importance of a website for getting found by prospects and for building customer loyalty. Now managers are asking, “Why do I need an app when my website’s optimised for mobile?” As a mobile app development consultant, I’d like to introduce you to the unique marketing opportunities which the applications for smartphones and tablets have to offer.

App Store Presence
Mobile users access Apple app store and Google Play with the push of a button and watch out for new offerings every day. This will give your business’s mobile app exposure to all smartphone owners in the UK, accounting for over three quarters of the adult population. This is a fantastic way to promote your company and products on some of the most powerful platforms at present.

Customer Engagement
Once an existing or prospective customer downloads your app, this person is already engaged with your business. You will have constant presence on their mobile device and this is the foundation for getting repeat purchases and building loyalty. The application practically gives you a shortcut to retaining customers which is one of the most challenging and money-consuming tasks in marketing. My team and I will ensure that you not only have a well-functioning mobile app, but that it is especially created to engage your target audience.

Push Notifications
These messages are delivered automatically even if the customer is not actively using your app at the moment. This is a valuable instrument for telling users about new products, special offers, app features, events, company news and anything else that you want. Do these really work? A recent study has shown that the average push notification opening rate is 65% while the peak one is 80%. A marketing expert will be able to create attractive messages with compelling call to action targeting your audience for achieving top results.

Offline Interaction
You can readily choose what app features to be accessible offline to increase the level of customer engagement. These could be product catalogues, posts, audio content and much more. Nowadays, people rarely go offline, but when they do, they actively search for something to fill the gap. Wouldn’t it be great to have customers checking your products or articles instead of magazines, newspapers and other content on long flights or while travelling in the London Underground? When they go online again, they can be ready to make a purchase or take another action.

Effective Management
The performance of a website depends on the speed of the internet connection and the browser’s loading speed. A mobile app is used directly and can offer great experience even offline, as pointed out just now. These are important factors for gaining solid presence on the mobile devices and minds of customers. Furthermore, when you have an application especially tailored to the needs of your business, you can derive accurate performance analytics directly and use it for giving your marketing strategy a further boost.
The latest forecasts show that in the second quarter of 2016, there will be 43.2 million mobile app users in the UK. Your business can secure a permanent spot on their devices.

If you consider a mobile app for your business, email me or send me a message.

Why Your Business Needs a Digital Strategy

Establishing your brand’s website and social network presence is not the end of your online marketing effort, it’s only the beginning. How do you plan to proceed from this point on? Most businesses choose to run promotional ad campaigns when they have a new offering and to send email newsletter to people who have signed up for this. Do you think that this is effective or efficient? It’s neither. For exploiting all marketing opportunities which the web has to offer, you will need a complete digital strategy with clearly set goals and methods for achieving them. Let me explain why this is important in greater detail.

Effective Target Marketing
Let’s say you are making great SEO effort and it is paying off in the form of higher traffic. Has this resulted in higher conversion? If not, your on-page marketing doesn’t work. Maybe you are not targeting the right people or you lack re-marketing. What if your sales increase during an ad campaign, but drop sharply afterwards? This means that you have missed the chance to win loyal customers.

With a digital strategy, you will not experience these and similar pitfalls. In the core of the strategy sits your target audience. It will be clearly defined after thorough research on my part as a digital consultant. The strategy will feature all the right instruments for targeting prospects from search engine and email marketing to social media engagement and ads. With detailed analytics, we will be able to evaluate the effectiveness of each instrument and make improvements where needed.

Engagement and Loyalty
Individual marketing efforts have short-term effect and you most certainly know this from experience. With a complete digital strategy, you will not only be able to attract customers and to increase your sales in the short term. You will enjoy strong performance and steady growth in the long term because you will have customers who have a connection with your brand and who form an expanding loyal customer base.

Cost Efficiency
Do you know what ROI you are getting from your digital marketing effort? Around 53% of the businesses in the UK don’t, according to Smart Insights’ report for 2015. If you cannot measure what return you receive from each pound spent, you are most probably losing money. One of the key advantages of a digital strategy is that it will have accurate data for measuring performance. You will have a clear idea of how you spend your money and what monetary and non-monetary benefits like brand loyalty you are getting in return.

Long-Term Success
A digital strategy allows you to establish strong marketing fundamentals which will keep producing results over time without extra spending. Once you engage a large number of customers via your Facebook page, for instance, you will no longer need a large investment to maintain their interest. This will give you the opportunity to invest more in innovative tools for marketing. This is how the big players manage to stay competitive in the long term. You can be among them too.

Did you know that only 55% of organisations in the UK had a digital strategy in 2015? If you want to gain a leadership position in your industry, now is the time to get one.


Count on me and my team to build and implement a digital strategy for you. Email me or call my office and ask for Philip Philipov.